Melano CC is one of the best seller skincare brand from Japan which focus on pure vitamin C and premium ingredient which found use in most of premium cosmetic brand. Market have experienced many whitening products which mostly with regular vitamin C. With Melano CC’s price point at the same as medium range category that gives Melano CC a good opportunity to put itself in to the heart of market Our approach is focusing on our brand originality and the true benefit of the product by position Melano CC, as pure vitamin C essence from Japan for everyone. The campaign, established brand character apart from competitors, connected with consumer with our unique offers and educate consumer on how to use and occasion to use.