Founder/ Chief Creative Officer

The original Thai creative who has once made history the in China advertising hall of fame for bringing the first Cannes Grand Prix Lion to China in 2011. His Samsonite “Heaven and Hell” is currently the world’s most awarded print-ad of all time. In 2012 he became one of the ‘Top 3 Art Directors of Asia’ and was ranked 8th in The World Creative Ranking.

After 6 years in Shanghai Rojana decided to move back to his homeland to take the greater role as Executive Creative Director at JWT Bangkok in 2014, where he groomed himself in a creative leadership role. However, his calling dream made him decide to part ways with the global network agency to start his ideal ‘idea agency’, Storyteller Bangkok.

And with the matter of one year, Storyteller has no doubt become the hottest, not to mention coolest, rookie agency in Thailand.


Founder/ Chief Strategy Officer

As Co-founder, Drakon is responsible for founding and developing the strategic function at Storyteller, assembling one of the youngest and most talented team of strategists. Obsessed with culture, human behavior, and technology, he is always willing to unlearn everything he thought he knew in order to help brands grow and find solid meaningful roles in peoples lives.

Apart from grooming his sharp look, Drakon gives a lot of his energy to groom his team of young strategists into a unique team of thinkers.

He always enjoys a good challenge and is always on the look for emerging strategic talents.


Founder / Managing Director

13 years of experience in advertising created Vichanan's personal doubts in the relationship between marketing and advertising, he decided to switch over to the client side because he believed that there must be a more effective way to link both worlds.

His experience taught him that every brand has its own unique ”How to market”. He believes that agency’s work is not just to build brand, but also to discover new opportunities to engage with the consumers and ultimately generate sells.

And from this fundamental, Vichanan co-founded Storyteller and took the role to lead his ‘marketer team’ to truly understand and deliver the needs of both the client and the consumer in order to market what ever products in the most creative and insightful ways.


General Manager

Roongnapa or call her “Jim”; small girl with a big passion on whatever she does.
Long journey with almost 10 years experience at Ogilvy; leading advertising agency and turned to marketing of consumer products for few years later.
Live likes Jonathan Livingston seagull, she always asked for everything she can
about her abilities. Once she realizes again, she becomes part of Storyteller Bangkok challenges for multi-performance.

Whatsoever you ask, she tries to find you a big support; mainly all back-of- house management, production and perfect timekeeper to keep Storyteller team the most effective operation.


Chonburi-ian/ Bangsean-ian / Twins sister / Catholic / Advertising BUU Student/ Production House crew / Producer Assistant/ Script writer /6 months Flight Attendants / Creative copywriter / Storyteller / Writer / Films Photographer / Philosopher / Human right / Marine conservationist / Analog lovers / Scuba diver / Book lovers / Dog lovers / Cafe Hopper / Films Lover /Freelance model / Coffee lover / Skincare Lovers / Online shopper / STORYTELLER


Copy Writer

PANG, a girl who comes with fresh ideas and funny things.
She loves to learn everything and dreams to win Cannes Award someday.
( Recently, in progress… Let’s cheer up to her. Fighting!!!)

She graduated in Advertising from Thammasat University.
The first 2 years of her career was a copywriter at Creative Juice\G1 and Leo burnett.
And now, She is here at ‘Storyteller’ with passion and creativity that ready to be exploded.



Born as the youngest of 3, Chanaradee was the younger sister with 2 big twin brothers, hmm… Big Family. Growing up in Mahachai, small town on the outer rim of Bangkok she has always been dreaming of becoming a doctor but her hatred of chemistry leads her to study design. She was graduated with a major in Industrial Design at Chulalongkorn where she found her self-interested by communication design and advertising.

The first 3 years of her career, was a copywriter at TBWA\Thailand where she has accumulate copywriting skills. But Chanaradee believes that it is extremely important to be good at both copywriting AND art directing, that is when
Chanarade decided to join Storyteller as an Art Director to reinforce, once again, what she had learnt at University.

In her free time, she is passionate about visiting museums as well as aquariums. She also enjoys photography and of course travelling is her favorite activity.
She may seem like a quiet person, but if you want to get to know her better try sharing a cake with her.


Account Management

Graduated from faculty of communication arts, Chulalongkorn University.
My favourite thing is travelling around the world to make my life full of story.

Drakon Sirakovit


Founder/ Chief Strategy Officer

As Co-founder, Drakon is responsible for founding and developing the strategic function at Storyteller, assembling one of the youngest and most talented team of strategists. Obsessed with culture, human behavior, and technology, he is always willing to unlearn everything he thought he knew in order to help brands grow and find solid meaningful roles in peoples lives.

Apart from grooming his sharp look, Drakon gives a lot of his energy to groom his team of young strategists into a unique team of thinkers.

He always enjoys a good challenge and is always on the look for emerging strategic talents.


Account Director

Entered to the advertising world by chance with zero background
in communication or marketing and decided to continue on this
path by choice as it gives a her endless of exciting challenges
and lessons.

She is obsessed in the combination of art and science that
makes the world of marketing and adverting fascinating and
changes the live of consumers.

With years of experience, Kanittha has developing her account
management skills through wide range of accounts. And she
joined Storyteller with a strong desire explore a better and more
creative skills of how to market.


“Don’t compete with People, compete with the World”

This is not Cee's words but it has been one of her favourite quotes as behind this sentence, for her, is the most powerful, encouraging and inspiring statement

that have lead Cee to want to be more passionate in both living and working.

It has shaped her mind and mentality to want to become the “World Citizen”.


devoted himself to art since he was young. He was a fine landscape architect, an almost-famous musician, a part-time-designer-for-hire, or even a hippy karaoke DJ.

However, he is currently using his creativity to create good designs and ads as an art director. He hopes that his imagination would make the world a better place.



Story Director

‘KUL’ she is …
Creative / Associate Creative Director / Art-Director based / Advertiser / Graphic Designer / PastOMer / Past Faculty of Architecture Chulalongkorn University student / Past Assumption Suksa Graduate / 3rd Daughter / Single / Critical Thinker / Positive thinker / Dreamer / Shopaholic / Café hopper / Coffee lover / Chocolate lover / Food lover / Sweet lover / Movie lover / Character lover / Meower / Cat lover / Fashion lover / Sea lover / Sky capturer / Photographer / Writer / Traveller / Drama addict / Gossip girl / Online heavy user / Facebooker / Instagramer / Driver / Reader / Leader / Listener /
Story Director / Storyteller


Frank, a strategist at storyteller, always strive for the best solution for life.

Having highly responsibility in his career, having deep understanding and making its possible in people’s life are his everyday life’s achievement.

In the mean time, he would like to make the great story for every life’s moments. Not only for happy moments, but also understand every struggles and tough moments.

Off from the office, he’s obsessed with dogs that love running around. He is the one who desired to travel around the world for getting the never-seen experiences.



Natee graduated with a degree in Advertising, though he chose to follow the career that excites him more. He spent 5 years working multi-disciplinarily for the most well known Hip-Hop label in Thailand, Thaitanium Entertainments where he organized behind the success of many concerts and records year after year. Natee joined Storyteller as Producer and Project manager, as well as pretty much anything else that solve difficulties for the team. Today, Natee is the ‘go-to’ guy for the other team member.


Everyone always see ‘Nat’ with her smile.
This happy-go-lucky girl was a graphic design student from KMITL whose life has learned a huge lesson from ‘YES MAN’ the movie of how to live a life with 2 simple answers; either to accept the change in your life by answering ‘YES’ or leave it by saying ‘NO’.

Soon after her graduation, the 1st YES started in her Content Creator career at Studio Dialogue; a Content & design studio where she develops conceptual skills by turning them into article and design works. One-half years later, She decided to accept The 2nd YES at Storyteller dedicating herself to become a better creative thinker.



Palap was born and raised in Phuket. Despite his childhood dream of becoming either a professional footballer or a professional chef, he was graduated with a degree in Advertising.

Palap joined CJ WORX, one of the best digital agency in Thailand, as a copywriter. And for three years he had produced all kinds of different digital campaigns from Deodorants to ….

Nevertheless Palap saw the next chapter of his career, a more challenging one calling for him that was when he joined Storyteller where he learned that there are a lot more in this advertising world to offer him.

Whenever Palap is not writing, he reads. He reads a lot. And those books are many times a great source of ideas for him.

Today, Palap still has daydream of becoming a footballer.


Story Director

Growing up as a visual thinker, Parbpraew’s path led her to a Graphic Design major in college. After graduating she became a graphic designer at Monday Agency. And when an opportunity approached her, she decided to travel to China to join Mr. Roxana’s team at JWT Shanghai.

Several years with Mr. Roxana made Parbpraew wondered again what more does design had to offer. She then took the journey to London for a MA degree in Sustainable Design course at Kingston University.

After coming back, she reunited with Mr. Roxana this time with a stronger belief in combining the practice of using design thinking to create a more sustainable business and equitable society in a more creative, empathic and innovative way.

Aside from work, Parbpraew has a soft-spoken characteristic but don’t get her wrong, she is extremely friendly and surprisingly funny once you get to know her.


According to MBTI test, Parima score as INTP personality type, aka The Thinker.

INTP are often describe as quiet, analytical, intellectual, logical, precise, reserved, flexible, imaginative. Original thinker who enjoy speculation and creative problem solving. She enjoys spending time alone thinking about things work and coming up with solutions to problem as well as she is enthusiastic about human and the world, aiming to understand everything around her to the core as much as she can.


Rafiq Ridzwan a.k.a. Raf has been in the industry for 18 years, beginning his career in JWT Bangkok where he gained experience in a number of different roles, generating ideas for many different cultures and market situations, for a diverse range of clients.

Through his journey from Account Management, Creative, and finally landing on Strategic Planning, he has launched and relaunched major brands, gone through the B.A.D (Bangkok Art Director’s) Young Creative Training, and gained metal at Cannes Lions, Asian Marketing Effectiveness, and Effies.

After 12 years in Thailand, Raf moved home and spent 5 years heading the Strategic Planning departments in J. Walter Thompson and BBDO Malaysia. Now he’s back in his second home, with a renewed perspective on the Thai market and its consumers, ready to discover the next generation of opportunities and insights.


Finance Director

It was more than 15 years ago since Saengaroon first stepped into an advertising agency as the finance function of many agencies, from big name network agencies to growing local agencies. Throughout her 15 years of experience she has adopt, accumulate, and understand all kinds of different ‘thinkings’ or the mindsets of the “Advertiser” from the people she has worked with from different agencies, different departments throughout the time. Even though advertising wasn’t her original background but her years of experiences made her understand advertising inside and out.

For Saengaroon “Attitude is Everything”- this is her life motto that gets her through the good and bad times, and to always be the strong foundation behind everyone’s success. 


I have to journey for my entire life since grade 6 until graduated in marketing major.
After I graduated, I step forward to world of digital marketing which is cosmetic industry. I passionate in beauty things all the time. However i have to meet journey again. This time I open my world up that not only cosmetic but also advertising industry. I want to improve myself in marketing, so I decide to choose Storyteller. I believe this place will teach me how to think bigger and improve me to be better in the marketing world. Utilising communications and marketing will make me becomes Account Executive.


Account Manager

Ice is a second child and is raised in super duper laid back family. With that said, her family has never forced her or say no to her decision so thats why she has to force herself not to get distracted and to be competitive along the way of being a student. Eventually, Ice obtains her bachelor degree from Srinakharinwirot University in the faculty of Political Science.

Her first career is far from what she has done in uni. Instead, her first career is the thing that shes very confident about herself, which she has no fear of being the center of attention and is a people person.

Ice had worked as an (both online and offline) media account executive for about 6 years. It had been too long until it came to a boil and started to scald herself. The job was no longer challenging to her and she felt that she had no self development. Thats why she decided to resign and turned back on this career path and looked for a more challenging opportunity in advertising media industry.

Storyteller reached her out just in the perfect timing when she was seeking this opportunity. Without any hesitation, she decided to take on the new challenges offered by Storyteller right away and this is how the new chapter begins. She knows that it is going to be a jungle out there. New opportunity will make her strive and grow and it will give her new challenges, which is what she has been looking forward to facing.


Hi, I'm Ning, the girl with the smallest eyes and the best smile :) I graduated from King Mongkut’s University Of Technology Thonburi with Bachelor of Fine Arts Program in Media Arts, Graphic Design.

I'm the youngest of my 3 siblings, but proud to say I eat the most. My life goals include traveling around the world to eat all the delicious desserts and opening a mini cafe with my homemade pastries.

On a more professional note, I'm interested in environmental graphics, brand identity, illustration and visual communication. I always have the passion to learn new things, different cultures and meet new people with diverse thoughts. I hope to continually improve my design skills and knowledge with Storyteller :)


Account Executive

Product Description: Junior Story Executive
Version: 23.0 (Latest Version Updated)
Manufactured in Thailand
Tested and Approved by: Silapakorn University
Battery Recharging Time: 8 Hours (Supercharge mode 1-2 Hours)
Technical Details: Enthusiastic to gather new knowledge / Ambitious to learn about Advertising/ Work with passion attitude and energy
Other Functions Include: High Speed Wireless Communications/ High Definition Photography
*Auto Update Features included
**Warning no warranty
Licensed to Storyteller Bangkok


Junior Art Director

You can call her 'Auii'

She was born in 1994.

She graduated from faculty of Journalism and Mass Communication, Thammasat University, Major in Film and Photography.

Auii is a girl who loves..

Family, Friend, Food, Drink, Party, Sleep, Dog, Baby, Movie, Photography, Music, Idol, Fiction, Twitter, Instagram

Auii doesn't wanna be good, She just wanna be rich and lucky:)


Senior Strategist

At Storyteller, Wisarut has to explore as many as possible strategic moves and ideas to help brands win in the market. He is learning, relearning, and unlearning how it truly works at an agency in this fast-paced digital world.

His interest and his degree in humanities, literature, and dramatic arts makes him keen to uncover human insights to be of benefit to brand ideas. Wisarut also got a degree in marketing for his professional advantage when he decided to enter the advertising world.

He finds it is reasonably demanding to be a planner in the new era of advertising. But he does know it is the right, if not best, way to develop himself when he gets to defy challenges in business, and make it prosper.